What if data could transform customer onboarding?

• Challenge: GUIDEcx struggled with an outdated BI tool that limited customer access to onboarding insights.
• Solution: Thanks to Domo Everywhere and Domo.AI, GUIDEcx can now give customers more visibility into their project data.
• Impact: Since implementing Domo, GUIDEcx has increased deal sizes by 20 percent, improved customer retention by 15 percent, and accelerated its product roadmap by months.

GUIDECX TRANSFORMS THE CUSTOMER ONBOARDING EXPERIENCE WITH DOMO EVERYWHERE AND DOMO.AI.

Customer onboarding is the first impression a new software platform makes on a new client. When things get delayed or go wrong, it can often make the difference between a long-term partnership and early churn. To help eliminate the chaos of implementation, GUIDEcx created a platform to make implementation a structured, transparent process that keeps everyone aligned from day one.

GUIDEcx uses Domo to give its customers access to more insight into the implementation process, helping the company increase its sales and retention in the process.

“Bringing in Domo Everywhere was an immediate differentiator between GUIDEcx and everybody else in our industry,” said Todd White, co-founder and VP of sales at GUIDEcx. “Our deal sizes have increased by an average of around 20 percent solely based on that product.”

Accelerating time to value
Before Domo, GUIDEcx struggled with an outdated BI tool that was complex to use. Because only a handful of experts in the company had the experience to leverage it, analytics became a major bottleneck that left teams waiting for reports and dashboards. In addition, the company wanted to empower customers to explore their own data and drill deeper without having to request new reports from GUIDEcx.

“Customers could often answer their first questions with our standard reporting, but when they had that second or third layer of questions they would need help,” said Harris Clark, COO at GUIDEcx. “We looked to Domo to change that so we can empower customers to answer more questions and do more discovery on their own.”

With Domo, GUIDEcx now makes data more accessible and actionable. “With all its connectors, Domo completely integrates with GUIDEcx to deliver a seamless customer experience. It would take us eons to build what Domo has built, so this allows us to continue to innovate by offering all the different features that Domo is delivering,” said Peter Ord, co-founder and CEO at GUIDEcx.

“We’ve been able to dramatically accelerate our roadmap speed. Before, we were just checking the basic boxes of standard reports and only making changes once a quarter. But now with Domo, we are able to offer AI Chat, generative dashboard creation, custom AI models, agentic AI, and new workflows. All those things are happening every single month, and that’s something that we love about partnering with Domo,” said Chris Haleua, VP of product at GUIDEcx.

Monetizing embedded analytics with Domo Everywhere
To help provide more insight beyond its standard reporting, GUIDEcx built a new analytics add-on product using Domo Everywhere.

“A lot of competitors just want to check the box that they have reports. But we didn’t want to just stop there. We wanted to make sure people could lean into their own curiosity,” said Haleua. “Domo Everywhere enables customers to build reports, apps, and dashboards so they can investigate and answer more questions for themselves.”

Domo Everywhere gives GUIDEcx a powerful differentiating product it uses to win more deals and keep customers satisfied. “Our retention has improved 15 percent since we’ve implemented Domo,” said Ord. “Domo created the ability for us to retain customers at a higher rate because we’re able to show the value of what GUIDEcx does for them.”

“Domo Everywhere gives me the ability to not only win more deals, but to upsell a specific toolset to existing customers that already had reporting. It’s become a big aspect of our revenue expansion, in addition to the new revenue logos that we’re winning as well,” said White.

“There’s no question to me that our retention improved in part due to embedding Domo,” said Clark. “Partnering with Domo for embedded analytics has helped us deliver more value for our customers by giving them more tools to discover answers on their own.”

Transforming the customer experience
To help customers take action with data faster, GUIDEcx leveraged Domo.AI to automate customer triage, enhance sentiment analysis, and prioritize support interactions in real-time.

“We use Domo.AI for agentic workflows that help us prioritize how to respond to feedback from in-app messaging, industry review sites, or customer satisfaction surveys so we quickly identify the most critical places to engage, whether it’s thanking a promoter or addressing a concern before it turns into churn,” said Haleua. “We are responding back to people in minutes instead of days, which shows our commitment to listening and being willing to change.”

Domo.AI also allows customers to engage with data at a much deeper level, get answers, and quickly build new dashboards and reports.

“Domo.AI gives our customers more confidence and value. They can use chat to describe what they are thinking about, and trust that they’ll get the data they need or can get a headstart on building a dashboard instead of starting from scratch. It’s reduced the time to value significantly,” said Clark.