Why should you use Domo? | Domo

The fastest path to smarter, data-driven decisions

From real-time data integration to custom apps and data products, Domo is designed to deliver value across any team, any department, any day.

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Endorsed by customers and recognized by top analysts

Leader in BI and Analytics
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Domo Named a Challenger

2024 Gartner® Magic Quadrant™ for Analytics and BI Platforms

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How is Domo different?

See how Domo stacks up against other tools.

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Comprehensive Platform

Streamline your data ecosystem with Domo’s fully unified platform. By integrating the tools you rely on with the ones you trust, Domo redefines how your business connects, analyzes, and acts on data.

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AI-Powered Innovation

Revolutionize how you interact with data. With AI capabilities built into every layer of the Domo platform, from AI agents to model management and forecasting, Domo empowers teams to uncover insights faster and enhance data interactions.

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Intuitive User Experience

Domo’s easy-to-use interface simplifies complex workflows. Intuitive dashboards, drag-and-drop ETL tools, and streamlined data preparation empower users to create impactful custom data products.

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Adaptability and Scaling

Stay agile with a platform built to grow with you. Domo’s flexible and scalable architecture adapts dynamically to your data needs, ensuring peak performance without sacrificing speed or security.

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Native Integration Capabilities

Connect to hundreds of data sources with robust APIs and pre-built connectors. Domo’s integration capabilities let you unify all your data streams to enhance productivity at scale.

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Governance and Security

Protect sensitive information with enterprise-grade security features. With role-based controls, audit trails, and end-to-end encryption, Domo complies with industry standards without compromising usability and collaboration.

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Faster Time-to-Value

Gain instant insights with self-service analytics for users of all skill levels. Domo’s comprehensive platform connects seamlessly to any system, offering sustainable and scalable solutions that drive quicker results with less effort.

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Reduced Total Cost of Ownership

Invest in tools that demonstrate clear value in your business. With end-to-end data capabilities, unlimited user licenses, and a competitive consumption-based pricing model, Domo delivers cost efficiency in a single, all-in-one platform.

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“We’ve expanded Domo to every department within our organization.”

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Theresa McLean
Business analytics manager
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The world's best companies trust Domo.

Hear it from our customers

“Domo helps people stay focused on what matters.”
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Trevor Fitzgerald
VP of Innovation and Technology
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“Thanks to Domo’s training, I’ve been able to convince CEOs of our platform’s value with just a few taps on my smartphone—an experience our sales team echoes.”
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“Domo allowed us to move from being an administrative organization to a performance-based organization.”
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Kristy Berry
CEO
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“We’re not using gut instinct anymore.”
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Dylan Hall
Vice President of Resort Retail and Rental
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Advanced governance, robust security, and AI-driven intelligence

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Complete visibility

Gain end-to-end control and insight into your data’s lifecycle with advanced metadata statistics, lineage tracking, and proactive alerting. From creation to analysis, every step is transparent, empowering you to make confident, data-driven decisions.

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AI without the risk

Leverage powerful AI without compromising sensitive information. With robust governance, encryption, and no third-party access, Domo ensures your data stays private while enabling powerful, AI-driven insights.

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Scale without complexity

Simplify governance as your business grows. Domo’s governance framework ensures scalable, compliant data products, allowing your teams to focus on delivering impactful insights instead of managing operational risks.

Secure user management

Enable collaboration without sacrificing security. Multi-factor authentication, detailed logging, and row-level permissions protect your data while keeping workflows smooth and efficient.

The platform built to do it all

Discover the tools that empower smarter, faster decisions across every team and department.

Explore the platform

Data Integration

Make your data accessible and actionable in minutes.

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AI

Enhance your workflows and simplify daily tasks with AI.

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BI and Analytics

Turn data into insights to drive smarter decisions

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Automation

Streamline operations to increase productivity

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ROI that turns heads. Payback in less than 6 months.

Analysts agree that Domo's solutions for BI and apps provide value in record time

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ROI over 3 years

$0 M+

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Payback period

Forrester Study: The Total Economic Impact™ of Domo For Small and Medium Businesses, March 2021