Domo systemized PrinterLogic's strategy to give specific feedback to every employee on how they're driving the company forward.
PrinterLogic is the world’s leading Enterprise Print Management solution for server-less remote site printer deployments. PrinterLogic’s web-based application simplifies print management and reduces costs by completely eliminating the need for print servers, delivering powerful centralized printer management and empowering end users to install their own printers. The company was recently named the 107th fastest growing company in North America by Deloitte and the 18th fastest growing company in Utah by Mountain West Capital Network.
Industry
Other
Departments using Domo
IT
The challenge. Siloed Data | Manual Reporting
"We had eight different platforms that stored data, and they all had a way to analyze data within the platform, but we were lacking a simple way to bring all of the data into one place. There was no way for our executive team to pull a comprehensive report quickly—you had to spend hours and be versed in eight different platforms to get what you needed. It was too much to ask of the team responsible for executing our strategic business objectives."
The results.
Quick return on investment.
"We are a very analytics driven company. When we were evaluating whether to go with Domo, we looked at how we could prove an ROI for implementing it. We were paying really high level, high-salaried individuals to spend at least 20 hours a month pulling reports. By automating the reporting, the ROI came in a very short amount of time. It was a no brainer."
Real time data.
"I had just finished building a dashboard for our founder that showed our budget, our forecasted bookings and our sales pipeline of new business, including the number of demos and the speed at which that business was converting. I was able to display that with the forecast that each department had committed to. He looked at me and said, ‘It would have taken me four days’ worth of meetings with the department heads to get this kind of visibility into our sales pipe!’ With Domo, he has it in minutes."
Predictive analytics.
"Conversion rates are critical to us. With Domo, we know what our chances are of converting a lead from a certain source into a demo. Once we get into a demo, we know what our chances are of converting that into a closed deal, what the deal size is going to look like and how long it will take to close. Domo has allowed us to predict bookings with over 90% accuracy."
Driving performance.
"As part of our forecasting and planning process, each department commits to certain benchmarks. In Domo, we can take all of those targets and pair them with actuals, so that we can identify areas where we need to make a bigger effort and course correct as needed."
