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Tuesday, March 27, 2018

How The New York Times is operationalizing its ad yield business with Domo

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If you want to see me get a lot less jaded, and quickly, get me an interview with someone from a newspaper like The New York Times.

That’s what happened at Domopalooza 2018, where I interviewed Jay Glogovsky of the New York Times, after he finished a customer-moderated media panel on the main stage.

Though The New York Times is still grappling with a disrupted industry (e.g. falling print ad revenues), the timing for our chat is marked by encouraging digital revenues. In a recent earnings call, The Times’ chief executive Mark Thompson explained why subscriber revenue matters…

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