Marketing’s New M.O.

We all have a personal M.O.—a ‘modus operandi’, or way of working—which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the best approach for today’s marketing leader?

This report contains data from interviews with over 880 CMOs to find out:

• What the biggest data challenges being faced by marketing leaders are
• How they balance short-term metrics and long-term strategy
• If balanced skills and greater collaboration can make Marketing a central force for growth
• What behaviors and functions your team needs to succeed