Boosting customer engagement through self-service BI leverage

Every business is looking to get leverage through BI, but it doesn’t happen overnight. In the webinar, “How Texas Tech Credit Union Activated Its Data to Boost Engagement”, we spoke with Brian Jackson, director of BI at Texas Tech Credit Union to learn about their journey. We have transformed that conversation into this eBook to give you the leverage you need to further evolve and expand the way you implement best practices and provide access to your organization—from frontline sales, up to the C-suite.

Throughout this eBook you will learn about:

• The questions TTCU was able to ask and answer in real-time
• Their journey from siloed data to comprehensive integration
• What self-serve BI means from the frontline to the C-suite
• How to evolve the way your business does BI