10 ThoughtSpot Alternatives & Competitors in 2025 | Domo
/ 10 ThoughtSpot Alternatives & Competitors in 2025

10 ThoughtSpot Alternatives & Competitors in 2025

Businesses of all sizes and industries benefit from data analytics and BI tools because they help you understand different aspects of your organization’s performance, whether your exploring marketing campaign ROI, employee productivity, financial performance, or customer loyalty. These tools also connect disparate data sources in real time to gain a complete picture of your data, empowering you to make informed decisions and generate new insights to keep your business competitive in today’s fast-paced environment.

However, selecting the right tool for your company is essential if you want to get the most value out of it. You simply won’t see the full benefits of a BI tool if you choose one that is difficult for most people to use or lacks the customization options you need—problems often experienced with ThoughtSpot. These drawbacks are why we’re sharing the top ThoughtSpot alternatives, along with important elements to consider when determining the best data analytics or BI tool for your business.

 

What is ThoughtSpot?

ThoughtSpot is a self-service data analytics and business intelligence platform. It uses AI-powered features and data visualizations to help non-technical people analyze, explore, and understand their business data. 

With ThoughtSpot, you can easily search your data for answers in real time to help solve problems or find new opportunities for your organization. The tool integrates with other data sources and platforms for a holistic view of your business data. ThoughtSpot also allows you to create and share data visualizations with colleagues, clients, and stakeholders to help make better data-driven decisions more quickly.

 

Why consider an alternative to ThoughtSpot?

Despite ThoughtSpot being a notable platform in the analytics and BI field, it falls short in a few key areas that may negatively affect your ability to explore data and generate meaningful insights. 

 

Pricing and budgetary concerns

ThoughtSpot’s pricing plans are consumption-based, meaning each tier limits the rows of data you can analyze and the number of people who can use it. The tool’s lowest tier, the Essentials plan, only allows five permission groups and up to 20 users, with data limited to 25 million rows, a fraction of the number an enterprise organization might require. . 

Pricing for the Essentials tier starts at $1,250 per month when billed annually, which may be more than some small to medium-sized businesses can afford. You’ll also pay separately for ThoughtSpot’s embedded apps and real-time solutions, which is yet more cost and consideration for your budget. 

 

Limited visualization and customization options

Unlike other top BI tools in the industry—such as Domo, which offers over 150 data visualization options—ThoughtSpot has more limited visualization options. This tool also lacks the depth of dashboard customization that many ThoughtSpot competitors offer, limiting your ability to change a chart’s dimensions or colors or to input custom values. 

Its reduced flexibility also prevents you from interacting with your data visualization in a more meaningful way, such as zooming in to get a more granular view of your data or zooming out to see how the data fits into the bigger picture.

 

Steep learning curve

ThoughtSpot’s self-service interface is more complex and less intuitive than its competitors, making it harder for people who are unfamiliar with analytics and BI tools to get started. While your team may not need a technical background to use its most basic functions, many of ThroughSpot’s more advanced features and customization options require a higher level of skill. 

And, although ThoughtSpot features user-friendly natural language processing (NLP) for data queries, you’ll still need experience in analytics to understand how to structure your queries to get the results you’re looking for.

 

Challenges with AI and predictive analytics

While ThoughtSpot does offer AI capabilities, the average person is limited to basic queries. To run more complex queries and fully take advantage of its AI and predictive analytics features, you’ll still need data engineers or analysts with more advanced technical knowledge and previous analytics experience.

 

What to look for in a ThoughtSpot alternative?

The drawbacks mentioned above may have you wondering about alternatives to ThoughtSpot. When considering other options, be sure to look for features that can significantly impact your analytics practice, such as:

 

Accessibility and ease of use

To increase the adoption of the tool by more people—and, in turn, build your organization’s data-driven culture—you need a BI tool that’s easy for everyone to use, regardless of their technical skills or analytics experience. The best platforms offer intuitive interfaces without a steep learning curve. It should be accessible to both beginners and non-technical users but also offer more advanced functionalities to meet the needs of more experienced analysts. 

 

Enterprise-grade security and compliance

Protecting your data is critical, so pay close attention to the security and compliance features of the tool. Look for multiple layers of built-in data protection, such as data encryption to keep all your data secure while being stored or transferred, and clear governance guidelines for who can access the tool and what they’re authorized to do within the platform. Multi-factor authentication is another popular and necessary security feature.

Additionally, you’ll want to make sure the tool offers compliance certifications that align with your industry regulations and meet customer data privacy requirements, such as GDPR, CCPA, or HIPAA. Top tools regularly review and adjust security standards to mitigate threats and ensure continued compliance.

 

Scalability for growing business needs

As your business grows, so will your data and analytics needs. Look for BI tools that can expand with your business, not just in terms of data volume but also in complexity. You will want to choose a tool that can easily process and analyze dynamic data volumes, complex datasets—including unstructured data—and even high-velocity data in real time without hindering its performance. 

 

Integration with existing systems

To make the most out of your data, you need access to all of it. Top alternatives to ThoughtSpot offer a wide range of pre-built integrations that connect all your different systems together so data can easily flow from your customer relationship management software (CRM), social media platforms, and accounting and enterprise resource planning (ERP) tools, to name a few. Integrations allow you to access and analyze data in real time without requiring you to manually transfer data between systems. 

 

Dedicated customer support and training

Top ThoughtSpot alternatives offer comprehensive customer support to resolve issues and include resources or training opportunities to help your business adopt the analytics tool in less time and with less frustration. 

Look for tools that offer technical assistance, which is key for ensuring proper integration and addressing common technical challenges. And be sure the alternative you choose offers timely support—when dealing with real-time analytics, any delays or downtime can hurt your decision-making process.

Many platforms also provide onboarding training or skills development so your team can quickly learn how to properly use the software and take advantage of all its features. Make sure to look for an alternative that offers a comprehensive array of training and learning resources that are easily accessible.

 

AI and predictive analytics capabilities

AI-powered analytics is becoming the norm, so you’ll want to ensure your ThoughtSpot alternative includes it. AI and machine learning (ML) allow for more advanced BI practices, including prescriptive analytics and predictive solutions. AI-powered tools can identify potential risks, stay on top of changing market or consumer trends, or find new business opportunities that people may not be capable of identifying on their own. 

AI capabilities also enable you to automate more steps of the analytics process, such as gathering and cleansing data for more accurate results. This feature saves you time and allows you to focus on more critical analytics tasks like taking action from your data insights.

 

Industry-tailored solutions

Many data analytics and BI tools offer specific solutions for different industries and business departments. For example, some include pre-designed dashboard templates with relevant KPIs for your exact needs, whether for general marketing or financial performance or tailored to industry requirements for healthcare, manufacturing, or retail companies. 

These features allow you to better address the challenges your business faces, such as gaining a deeper understanding of your customer’s behavior to improve your marketing campaign ROI or optimizing your inventory levels. 

Additionally, look for tools that offer integration with other top systems in your industry, which will give you easier access to critical information and offer a more comprehensive view of your data. 

BI tools that can adapt to your industry will also be equipped with the required privacy and security regulations, so you never have to worry about compromising customer and client data or your reputation.

 

Best Alternatives & Competitors to ThoughtSpot in 2025

Now that you understand the elements of an effective data analytics or BI tool, you can find one that’s right for your business. While there are numerous options available, the ten tools featured below are considered top ThoughtSpot alternatives. 

 

1. Domo

This cloud-based, enterprise-level analytics and BI platform offers comprehensive solutions that are built to scale. 

Key features of Domo:

  • Offers extensive integrations and built-in connectors to eliminate data silos and extract more value from your data.
  • Easily transforms raw data into interactive, customizable visualizations that allow people of all technical abilities to spot trends, identify patterns, and answer your business questions.
  • AI and ML capabilities power its predictive and prescriptive analytics, so you can see how changes will impact your business in the future.
  • Enables you to create custom, meaningful data reports and receive automatic notifications when data changes.
  • Includes built-in security, compliance, and privacy controls in every layer to protect your data.
  • Offers industry-based solutions for financial services, tech, healthcare, manufacturing, retail, and more.

 

2. Tableau

With flexible data visualization capabilities, this ThoughtSpot competitor is a good option for people looking to create custom data dashboards and reports. However, it’s important to note that Tableau isn’t necessarily for beginners, and many advanced features require more technical experience.

Key features:

  • Offers numerous data visualization formats, including charts, histograms, graphs, and maps.
  • “Data blending” integrates data from across sources into one project for more accurate information and effective insights.
  • Allows you to create predictive modeling for data forecasting.
  • Designed to scale with your business, offering integrations with Salesforce, Microsoft SQL Server, Amazon RedShift, and more.

 

3. Power BI

Microsoft’s business intelligence and analytics tool is a reliable ThoughtSpot alternative if you’re already working within the Microsoft system. Although it has a user-friendly interface, you’ll need technical skills to make full use of its capabilities.

Key features:

  • Offers a wide range of on-premise and cloud integrations, including Microsoft Azure SQL databases, and supports numerous data formats.
  • Includes built-in leading security and governance features.
  • Can create interactive visualizations like tables, charts, and graphs to share with others.
  • Allows you to explore relationships between data sets and develop data models through its Power Query functions.

 

4. Looker

This data analytics and visualization platform is built on Google Cloud and offers top security features like SSO authorization. 

Key features:

  • Explore data through interactive visualizations with real-time data for more meaningful insights.
  • Integrates with top platforms like Google Analytics, Amazon Web Services (AWS), Snowflake, and Google BigQuery.
  • Its user-friendly interface allows you to filter or drill down your data with just a few clicks.

 

5. Sisense

Offering both on-premise and cloud business intelligence solutions, Sisense effortlessly integrates and consolidates your data for a user-friendly experience.

Key features:

  • Has over 400 live connections with data warehouses and business platforms to build effective data pipelines for real-time analysis and insights.
  • Its “Perspectives” feature allows you to develop data sub-models from a centralized model for more tailored analysis.
  • Native-embedded analytics so you can conduct queries and explore data visualizations from your app.

 

6. Klipfolio

This ThoughtSpot alternative offers data analytics and BI solutions for both smaller businesses and larger enterprises through Klipfolio Klips and Power Metrics, respectively.

Key features:

  • Its user-friendly interface and no-code options allow you to build and manage customizable dashboards and reports, regardless of your technical abilities.
  • It offers numerous pre-built connectors and APIs to connect all your data sources, including cloud databases, on-premise servers, spreadsheets, and more.
  • It has centralized data governance with role-based access and view and edit permissions for increased data security.

 

7. Databox

If you’re looking for a ThoughtSpot competitor with a focus on measuring business performance, consider Databox. This analytics platform is great for tracking key performance indicators (KPIs) so you can monitor your progress and meet your business goals.

Key features:

  • Create custom visualizations and reports with its drag-and-drop builder or choose one of its pre-built templates for your dashboard.
  • It integrates with top platforms, including HubSpot CRM, Google Ads, and Excel, so you can access all your data for better decision-making.
  • Includes predictive analytics so you can set more accurate goals and forecast metrics and performance.

 

8. SAP Data Intelligence Cloud

This enterprise-level data management and analytics solution offers end-to-end data integration with SAP and non-SAP sources. It also uses ML processes to ultimately support better business decisions.

Key features:

  • Integrates massive volumes of structured, unstructured, and streaming data from all your data sources into a centralized location.
  • Incorporates machine learning to optimize data processes and business operations so you can maximize value and develop deeper insights.
  • Offers centralized rules and ratings to ensure optimized governance and reduce risk.
  • It’s easy to extend its capabilities by pairing it with other SAP tools.

 

9. Mode

Another top alternative to ThoughtSpot is Mode, a collaborative analytics platform designed with powerful features data teams desire yet still accessible to non-technical business teams as well. 

Key features:

  • Offers SQL, R, and Python options so data analysts can dig deep into data while non-technical teams can easily draw insights from its code-free, interactive reporting dashboards and visualizations.
  • Includes advanced analytics capabilities such as sentiment analysis and predictive analytics to help you answer more complex data questions. 
  • Integrates with top data warehouses, event analytics tools, and ETL tools so you can eliminate manual data transfer and generate insights in less time.

 

10. Qlik

Qlik offers a comprehensive suite of analytics and BI tools, including Qlik Sense. With this tool’s cloud portfolio, you can manage, store, and process your data all in one place.

Key features:

  • Offers hundreds of integrations through its Connector Factory, including top analytics and marketing tools along with data warehouses, for a holistic view of your business data.
  • Increased accessibility with AI-assisted creation and data prep and NLP-enabled searches so everyone on your team can explore data.
  • AI-powered advanced analytics and ML model capabilities for more relevant and meaningful insights.
  • Includes industry-tailored solutions for financial services, healthcare, retail, and manufacturing companies, to name a few.

 

Grow your business with ThoughtSpot alternatives

Getting answers to data-related questions and making informed business decisions instead of guesswork can drive better performance and growth. Using the right BI tool, like Domo, will help your team make the most out of your data. 

With its easy-to-navigate interface, low- and no-code options for data analysis and exploration, and real-time visualizations, more people can access and understand what your data says, no matter their tech skills. Plus, with comprehensive integration and ease of scalability, our tool can not only meet your data needs now but grow with your business as it changes. See how Domo can help you level up your analytics practice.

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