Data Visualization Dashboards: Benefits and Examples

Data visualization dashboards are being used at more companies every day, as these tools allow business owners to collect data on current trends and measure progress toward goals.

By using these dashboards you can improve your data analysis and decision-making, which can help your business achieve greater success. But how do they work?

In this article, we will take a closer look at how dashboard data visualization tools work, explain what data visualization dashboards are, discuss the benefits of using them, and share data visualization dashboard examples.

What is dashboard data visualization?

The main purpose of a data visualization dashboard is to transform raw data into easily digestible, useful information. This information is displayed using visual elements such as a chart, graph, gauge, or other infographic.

Dashboards collect data from various sources, organize that data into one location, and then display the collected information in a visual format that is easy for users to understand.

Dashboard visualizations are helpful because they allow you to see all of your company’s essential metrics at once so you can quickly monitor your performance and identify any problems or issues.

Instead of scrolling through multiple spreadsheets or jumping between numerous platforms trying to interpret rows of data or arbitrary numbers, dashboards display your most important data in one report. Making your information easier to understand and work with so you can make data-driven decisions to improve and grow your business.

What are the benefits of using data visualization dashboards?

Dashboards offer a variety of benefits that help optimize your business operations and practices. 

Here are just a few of the many benefits that come with using data visualization dashboards:

1. Dashboard data visualization tools can help your company save time

Instead of spending hours searching for reports, figures, and spreadsheets when you need information on specific metrics or targets, you can instead turn to your dashboard.

Just the process of creating a dashboard can help you create a single source of data where everything is stored in a central location. Data becomes more accessible to everyone, from entry-level workers to C-suite executives, so everyone can quickly find and use data that’s applicable to their role. 

2. Dashboard visualizations can help you make better decisions

Dashboards can help you make data-driven decisions that are based on relevant information. This tool takes the guesswork out of planning your business strategies, as you have the necessary data to know what’s working well and what needs adjustment. 

Dashboards also provide a clear breakdown of important metrics, which makes it easier for you to monitor progress, spot existing or new trends or patterns, and identify when problems arise in your business’s system(s) or operations.

3. Dashboard visualization can help improve your company’s workflow

Dashboards can also help improve your company’s workflow from a managerial standpoint and help you gain a better understanding of exactly how your business is operating on a day-to-day basis. Teams can have access to the same dashboard and work together to understand what the visualizations are telling them.

By utilizing dashboard visualization tools, managers receive timely updates about important metrics, which can help them make necessary adjustments to their business’s operations or resources to achieve better results. They can also be alerted when certain metrics change, prompting them to look at the dashboard and drive decision-making based on those insights.

4. Dashboards feature customizable views

One of the main benefits of a dashboard is the ability to customize views based on your personal needs. For example, you can choose which metrics are displayed on your dashboard, the graphics used to represent your data, and how they are grouped together.

Dashboards can feature various views so you can view information about different metrics side-by-side, compare data over time, or even use multiple types of charts to display the same metric simultaneously.

This means that you can customize dashboards to include any information that is relevant to what you’re looking for. 

5. Dashboard visualization tools can feature single sign-on (SSO) and two-factor authentication

Since dashboards are online applications, many of them have the ability to let you sign in using single sign-on authentication instead of multiple usernames and passwords.

This feature is especially helpful for businesses that have numerous employees using the tool across various departments or locations because everyone can easily access vital information.

In order to avoid security risks, some dashboards also offer two-factor authentication.

Two-factor authentication requires a username and password in addition to a code that is sent to your mobile device, which makes it more difficult for unauthorized users to access your information.

6. Dashboard visualization tools can feature customizable collaboration options

In addition to single sign-on, dashboards can also allow business teams and managers to collaborate with each other easily.

This is helpful for employees who require input from team members on certain projects or tasks while also allowing business teams to discuss any problems or roadblocks they may be experiencing in real-time.

Many of these tools allow you to add online web links, images, and files so you can easily share information with co-workers, clients, or stakeholders. 

7. Dashboard visualization tools can keep data safe and secure

Dashboards can store your company’s data in a central location so that you always have access to the latest information whenever it’s needed.

There are also options available that allow you to back up your data, which means you never have to worry about losing track of important metrics or information.

This feature is especially beneficial for businesses that want to compare current KPIs with previous annual, quarterly, or seasonal data or use historical data for forecasting purposes.

Data visualization dashboard examples

Domo’s customizable, interactive data visualization dashboards help business professionals and decision-makers access and understand their most essential metrics. You’ll gain a complete view of the most relevant operations and performance data for your role and see changes reflected in real-time. Allowing you to spot issues before they develop into serious problems, better allocate resources, and find opportunities to maximize your business performance.

Explore a selection of our data visualization dashboard below to find the right tool for your needs.

Social Media Data Visualization Dashboard

Tracking your performance across social media platforms—with changing algorithms and different KPIs—doesn’t have to be difficult if you’re using our social media dashboard. 

Easily pull data from all your social media channels into one dashboard so you can spot trends and measure social media’s impact on your business. 

You’ll gain a big-picture view of your impressions, engagement, conversions, and more to compare against your goals, measure ROI, and plan your future social media strategy.

Ecommerce Data Visualization Dashboard

Optimize every stage of your customer journey with our ecommerce dashboard. Online sellers can view revenue and order-based KPIs like total sales, orders, net profit, average order value, and profit and loss statements with one glance. 

Or delve deeper into your sales data by filtering sales by location, channel, or referring source. Combine your ecommerce data with customer information, inventory, marketing, and business health metrics for a complete picture of your online store’s performance.

Google Analytics Data Visualization Dashboard

Our Google Analytics dashboard helps you understand your traffic sources and patterns, critical website data, and how they’re impacting your revenue and business goals. 

You’ll easily visualize performance metrics like unique visitors, page views, and bounce rates for your website. 

Or learn more about your traffic attribution to see the channels, locations, or search terms that are bringing users to your site.

Facebook Ads Data Visualization Dashboard

Gather and display all your essential Facebook Ads metrics on one page to measure and compare campaign performance or optimize future campaign strategies. 

Quickly see your top-performing Facebook ads to contrast ad spend, impressions, conversions, revenue, cost per transaction, and ROAS between campaigns. 

Explore your Facebook ads data by channel or view your overall performance with our dashboard to learn which ads drive the most revenue or provide the most and least ROI. 

Executive/CEO Data Visualization Dashboard

Your CEO and other executives don’t need to see every granular detail of a marketing campaign or your sales operations. 

Which is why our executive dashboard contains high-level KPIs that help guide overarching business decisions. 

CEOs can get a bird’s eye view of financial and sales data like revenue, gross profit margin, and EBITDA, along with other critical marketing, IT, or customer metrics relevant to your business performance with one glance. 

Salesforce Data Visualization Dashboard

Our Salesforce dashboard helps you better understand every aspect of your customer relationship management (CRM) and how it impacts sales. You’ll be able to easily answer questions like, who are your current lead sources? Or identify your highest-performing sales reps. 

Track essential metrics like: 

• sales pipeline 
• projected sales 
• leads, closes, and wins
• lead sources
• top salespeople
• average sales cycle
• sales funnel

Create a dashboard to monitor and explore inbound leads, sales calls, or your funnel. Use our Salesforce data to measure performance and find ways to convert more leads and close more deals.

Turning data into actionable information

Dashboards are one of the easiest ways to visualize your company’s data, which means you can easily understand how your business is operating on a daily basis.

These tools allow you to gain insight into areas that need improvement as well as track performance so you know exactly where to focus your company’s attention.

For example, if your dashboard shows that sales have dropped over the last week, you can look into what products are being viewed or bought most often and then adjust your business accordingly.

With dashboard visualization tools, you don’t have to waste time trying to figure out what your business’ biggest problems are. All of the information you need is right in front of you so you can address issues and work towards having a better overall performance for your company.

Consider researching possible dashboard visualization tools that your business could benefit from using. By finding the best solution, you can effectively boost your company’s success.