Advancing Analytics: How Social Is Your Data?

Social media holds all of the promise of intense customer connections and what can often feel like a limitless pool of fans eager to mesh with their favorite brands. But to the data-driven marketer, social is a wild and unstructured world of data and exchanges that can be hard to measure and even harder to integrate into a structured customer profile.

Here is what the webinar covers:

• How social fits into a company’s advanced analytics profile
• Insight into how social intelligence and analytics are used by organizations
• Suggestions from experts and industry leaders on using social data