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10 Best Automated Reporting Tools for Your Business in 2025

Data helps you make better business decisions faster. It can make all the difference when seeking more accurate forecasting, elevated customer experiences, and increased productivity. But combing through massive data sets to parse out the most relevant insights isn’t realistic for even the most savvy teams.
Thankfully, automated reporting tools make quick, accurate, and insightful reporting possible by reducing manual workload and improving efficiency. Empowered with these tools, you’ll gain access to real-time insights and implement actions for business growth.
Here, we’ll dive into the essentials of automated reporting, including the most common tools, their benefits, and what to look for when choosing an automated reporting tool for your business.
What are automated reporting tools?
Automated reporting tools are a type of software that helps you collect, organize, and visualize data in a structured, visually captivating way—without the need for ongoing manual intervention. They streamline repetitive, time-consuming reporting tasks by creating scheduled, customized reports based on key metrics.
Though the features of automated reporting tools vary from one platform to another, here are some of the core elements:
- Centralized data hub: Simplify reporting by relying on one source of truth for your data analysis and report creation.
- Real-time insights: Move beyond static spreadsheets with fresh streams of data that update without manual intervention.
- Data integration: Seamless integration with existing systems, including data warehouses, CRMs, marketing platforms, and more.
- Automated scheduling: Set up recurring reports at predefined intervals, delivered to stakeholders automatically.
- Security: Ensure compliance with strong security features that safeguard sensitive information.
- Collaboration tools: Allow multiple users to share, access, or edit reports.
Automated reporting offers a host of benefits to increase efficiency and productivity while also reducing the chance of error.
Let’s explore the top ways automated reporting tools streamline your reporting process:
- Automatic data organization: Gather data from multiple sources instantaneously, reducing the time spent on data collection.
- Real-time updates: Get the most current data without constantly checking sources.
- Error reduction: Avoid inaccurate calculations and reduce the risk of errors in reporting.
- Customizable reports: Tailor reports to specific business needs and goals for more relevant, actionable insights.
Types of automated reporting tools
Automated reporting software comes in all shapes and sizes. Whether you're tracking campaign performance, monitoring business metrics, or closing the books at month’s end, there’s a tool out there that fits your goals, tech comfort level, and budget.
Below are the most common types of automated reporting tools—and what each is best suited for:
Dashboard-Based Reporting Tools
These tools transform raw data into interactive dashboards that update in real time. They're perfect for tracking KPIs and visualizing performance across teams or departments. Popular options like Domo, Tableau, and Power BI make it easy to turn complex data into clear, compelling visuals your team can act on.
Business Intelligence (BI) Tools
Think of BI platforms as the all-in-one solutions. Tools like Domo, Looker Studio, and Sisense combine data integration, advanced analytics, and automation features in one place. They're ideal for organizations with large, diverse data sets that need powerful insights without the manual lift.
Marketing and Performance Reporting Tools
For marketing teams, specialized platforms like Supermetrics, Whatagraph, and Zoho Analytics make campaign and performance tracking a breeze. These tools pull data from platforms like Google Ads, HubSpot, and social channels—giving you a complete view of what’s working and what’s not.
Financial Reporting Tools
Automated financial tools help streamline close cycles and keep your numbers clean. They’re built for accounting teams that need to automate reports like balance sheets, budget vs. actuals, and revenue performance. These solutions help eliminate spreadsheet overload and improve reporting accuracy.
Data Integration and Consolidation Tools
Need to bring together data from multiple systems? Integration and consolidation tools unify your sources—whether it’s a CRM, ERP, or marketing platform—into a single reporting hub. This ensures your reports are comprehensive, consistent, and always up to date.
Cloud-Based Reporting Tools
Cloud-based solutions offer the flexibility to work from anywhere and scale as your team grows. These platforms eliminate the need for on-premise installs and are a solid choice for remote teams or businesses with expanding data needs.
Customizable Report Automation Tools
Personalization is key when your reporting requirements vary across teams or stakeholders. Customizable tools let you build reports around your own metrics, filters, date ranges, or visual preferences—ensuring every report delivers what matters most to your business.
Code-Based Reporting Solutions
For more technical teams, tools like Python, R, and Jupyter Notebook offer full control over how reports are generated and displayed. These platforms are great for custom workflows, deep data modeling, or integrating with internal systems.
Automated Testing Tools
QA and engineering teams lean on automated testing tools like Selenium, Jenkins, and TestNG to track performance, log errors, and deliver test results. These tools help improve product reliability while freeing devs from manual QA reporting.
Benefits of Automated Reporting Tools
Manual report creation can be incredibly tedious, time-consuming, and prone to error. Automated reporting tools take the grunt work out of data analysis—speeding up processes, improving accuracy, and freeing up your team to focus on strategy, not spreadsheets.
Let’s explore the key benefits these tools bring to the table:
Time-Saving and Efficiency Improvements
Automated reporting platforms dramatically reduce the time it takes to collect, process, and present data. Instead of spending hours compiling reports, you can generate them in minutes. These tools automate repetitive tasks like data extraction, formatting, and delivery, so your team can shift its focus from prep work to action.
Improved Accuracy and Data Integrity
Accuracy is everything when it comes to reporting. Even a single misstep in manual entry can throw off your results. Automated systems pull data directly from your sources—reducing human error and building trust in your insights.
Real-Time Insights
Gone are the days of waiting for static reports to land in your inbox. With automated tools, you get access to real-time dashboards that update as your data does. This means up-to-the-minute visibility into your business performance and the ability to make faster, smarter decisions.
Enhanced Data Visualization and Accessibility
The best reporting platforms come with built-in libraries of charts, graphs, and dashboard templates that help turn raw data into clear, compelling visuals. These tools don’t just make reports easier to digest—they also make them more engaging and actionable across your organization.
Improved Collaboration and Sharing
With automated scheduling, cloud access, and built-in sharing features, teams can collaborate on reports without emailing attachments back and forth. Stakeholders get the information they need, when they need it—whether that’s through a real-time dashboard or a scheduled report.
Empowered Decision-Making
Ultimately, automated reporting leads to faster, more confident decision-making. When data is timely, accurate, and easy to interpret, your team can act decisively and drive results that impact the bottom line.
What to look for in an automated reporting tool
Choosing the right automated reporting tool can be daunting. Here are key aspects to consider:
Cost
Pricing varies widely among automated reporting tools. Some open source tools provide basic reporting capabilities for free, such as Google Analytics and Looker Studio. More premium solutions offer customized pricing based on your needs. These tools tend to be more robust, and cost scales upwards based on the number of features, users, or data volume. Be sure to consider your budget and evaluate the cost in comparison to the tool’s overall offering.
Ease of use
If you don’t have a data science background, it’s important to look for tools with intuitive interfaces that are easy to learn. Many popular reporting tools come with no-code or low-code capabilities, including drag-and-drop features and report templates.
Features
Your automated reporting tool should have features that align with your business needs. Look for tools designed with your industry in mind and ensure they integrate seamlessly with systems and solutions you’re already using. Here are some of the most important elements to look for:
- Real-time data synchronization
- Customizable templates
- Integration with existing tools (e.g., CRM, ERP, marketing platforms)
- Report embedding
- Mobile application
- Timely alerts
- Secure AI
- Advanced analytics capabilities
- Collaboration/sharing
Scalability
Your reporting needs are likely to expand and evolve as your business grows. Make sure your automated reporting tool has the capacity to handle higher volumes of data or process more complex datasets without compromising speed and performance. The best solutions are built to scale—from start-up to enterprise—without exponential increases in cost or internal support requirements.
Security and compliance
When you’re handling sensitive data, it’s critical to prioritize tools with industry-leading security measures. Seek out tools that have security built into every layer rather than adding it as an afterthought or parsing out the job to a third party. Trusted tools should have multiple logical and physical security layers, along with data encryption and role-based access controls. Depending on your industry, you may also need a tool that meets regulations like GDPR or HIPAA.
Customer support
Responsive and knowledgeable customer support can transform your experience with an automated reporting tool, saving you countless hours and a great deal of frustration. Look for platforms that offer comprehensive documentation, training resources, and multiple support channels. If you’re creating complex reports at a high volume, choose a solution that offers 24/7, personalized support. Self-help resources and community forums can also save time and help you develop reporting skills.
10 best automated reporting tools in 2025
Wondering which automated reporting tool is best for you? Here are the top solutions for 2025.
1. Domo
Domo is a cloud-based AI and data products platform that helps you move data from any source, prepare and expand data access for exploration, and accelerate business-critical insights. As a central source of truth, it allows you to give teams access to self-service analytics while maintaining data governance and control. Domo.AI. helps you accomplish even more by suggesting next steps, proactively alerting, and creating new visualizations. AI chat gives you an agent for any task, like predicting future outcomes with universal models.
Key features:
- Visual dashboards: Transform spreadsheets into engaging dashboards that update themselves as data changes.
- Report scheduling: Automate report creation and send updates to key stakeholders.
- Real-time collaboration: Allow people to view data, make edits, and add comments in real time.
- Notifications and alerts: Get notified by phone or email whenever data changes.
- Embedded analytics: Securely share reports and insights outside your organization.
2. Looker Studio
As part of the Google ecosystem, Looker Studio is a free, open source tool that enables you to create customized reports. It connects with more than 800 data sources and integrates with Google’s suite of tools and services, including Google Analytics and BigQuery. Users can upgrade to Looker Studio Pro to access more robust report automation features.
Key features
- Visualization templates: Select pre-designed report graphics, such as charts and maps, then customize with your own data.
- Automated report delivery: Schedule reports to go out at regular intervals without the need for manual intervention.
- Customizable dashboards: Build interactive dashboards with features like filtering, drill-downs, and real-time updates.
- Report sharing: Send reports for co-editing and sharing via link or email.
3. Tableau
Acquired by Salesforce in 2019, Tableau is a common choice for data visualization and reporting, with comprehensive features for advanced data analysis. Some users report a steep learning curve for certain aspects, and additional products may be needed to support data preparation and hosting. Tableau is a good option for advanced data science needs, with AI-powered insights, embedded analytics, and native CRM analytics.
Key features
- Data exploration: Leverage VizQL to discover insights and build reports using drag-and-drop features.
- Natural language query: Ask questions in everyday language to get answers and explore possibilities.
- Enterprise security: Get peace of mind with security certification standards like SOCII and ISO.
- Dashboard extensions: Add functionality to your dashboards with web applications and data connectors.
4. Power BI
Power BI is Microsoft’s answer to automated reporting needs, with data visualization features that integrate with Microsoft tools like Fabric and Microsoft 365. Built with Microsoft Copilot capabilities, it allows you to build reports quickly, generate DAX calculations, create summaries, and get answers in conversational language. Power BI comes with hundreds of report templates and free training resources, along with the ability to embed reports in your own apps.
Key features
- Drag-and-drop dashboards: Build reports without the need for coding expertise. Save and publish to other websites or access through the mobile app.
- Data science: Access tools like Power Query to model data and enhance analysis.
- Free version: Leverage core features and create interactive reports with a free Power BI account.
5. Klipfolio
Klipfolio is another cloud-based data analytics solution with more than 130 data connectors and real-time data tracking. The platform suits beginners, but it isn’t fully self-service. Users can leverage the tool to track and visualize business metrics, build dashboards, and create reports for sharing and comparing performance over time. Klip Editor allows you to consolidate and streamline data using a library of formulas and functions, such as filtering, grouping, and sorting. You can also assign values based on user input and properties and then filter using those variables in your dashboard.
Key features
- Chart library: Choose from more than 30 chart types, including pie, bar, and line charts, or pictographs and maps.
- Report customization: Use HTML, CSS, or JS to customize the look of dashboards and reports.
- Customized training plans: Get guidance from data experts to learn how to use Klipfolio features.
6. Qlik
Qlik Reporting Service enables you to collect data, create dashboard reports, and set up alerts and notifications. It offers enterprise management and allows you to manage and share reports through channels like email, cloud storage, and Microsoft Sharepoint. With Qlik, you can manage up to 500 reports at once and track report history over a three-month period. Advanced layouts and AI tools are ideal for more in-depth data analysis.
Key features
- Data discovery: Create PowerPoint reports, share insights, and explore data through visualizations.
- Tabular reporting: Present data in a row-and-column format that includes on-demand analysis.
- Dashboard subscriptions: Follow reports and share access with one-click subscription services.
7. Supermetrics
A business intelligence platform built for marketers, Supermetrics offers prebuilt data pipelines and no-code data management apps that let you edit, manage, and transform marketing data into visuals. You can generate basic reports using third-party tools like Looker Studio, Power BI, Google Sheets, or Excel. If you’re looking for more advanced reporting capabilities or want to move data into multiple destinations, you can create a custom plan with Supermetrics.
Key features
- Data consolidation: Automatically move data from your BI tool into Google Sheets, Excel, and more.
- Add-on for other reporting tools: Import marketing data into Power BI or Looker Studio without needing help from IT.
- Custom integrations: Build your own automated data source for access to any proprietary platform or third-party API.
8. Databox
Databox is designed for growing businesses, with features catered towards goal setting, performance management, and report automation. You can create custom presentations with the Report Editor tool by adding a cover, text, images, and dashboards. The Data Stories feature lets you share context by adding elements like metrics, time periods, and percentage changes. Databox also includes report archiving, note-taking, and sharing via email or Slack.
Key features
- Report reminders: Send a notice to specific users before reports go out so they can update as needed.
- Public sharing: Create a public URL to present your findings live in meetings.
- Templates creation: Save any report as a template for future use and ongoing consistency.
- Customized branding: Add your company logo or change styles to match your brand.
9. Sisense
Sisense is a data visualization and report automation tool focused on optimizing data analytics. It comes in on-premise, cloud, or hybrid formats, with nearly 200 connectors to various platforms and data sources. You can use the platform to create dashboards specific to your industry, business goals, or roles or dive deeper into raw data with Python, SWL, and R. Sisense uses ElastiCubes to determine and load only the data you need, optimizing your system to crunch large data sets more efficiently.
Key features
- Data visualization: Use free chart options or purchase premium, add-on templates for more complex visuals.
- Collaboration tools: Use Slack, Salesforce, and G-Suite to communicate through the Sisense framework.
- Embedded analytics: Share data internally and externally by embedding visuals in other platforms.
10. Grow
Grow is a no-code, full-stack business intelligence platform with tools to automate data pipelines and control data refresh schedules. It integrates with more than 75 data sources and applications, such as BigQuery, MySQL, HubSpot, Quickbooks, and Google Analytics. Grow offers unlimited users and the ability to set permissions for a secure, unified data environment that scales with you.
Key features
- Data preparation: Use inline ETL to clean and prepare data for visualization or reporting.
- Custom views: Manipulate time series data by filtering, slicing, or comparing data.
- Sandbox dashboards: Build in-progress dashboards in a sandbox before deploying.
- Data export: Take information from tables of raw and transformed data.
Automated reporting tools help you create more accurate, insightful reports with greater speed and efficiency. By cutting down on manual, repetitive tasks like data entry and visualization, these tools save time and empower you to make smarter data-driven decisions.
If you’re ready to modernize your business reporting, Domo can help. See how our AI-powered, self-service solution can unify your data experience and make reporting more proactive. Want to experience AI-powered reporting firsthand? Try Domo free and unlock real-time insights today.
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