TaylorMade + Domo: Our Journey from Excel to AI and Everything in Between

Discover how TaylorMade Golf has changed the way they equip their sales teams with actionable analytics, whether they’re working in the office or visiting customers in the pro shop! The journey that started with complicated Excel attachments and a list of SharePoint links in emails eventually evolved into clear metrics on dashboards. But the sales team wanted data that was even more approachable and easy to digest. Enter TaylorMade’s genius move: they’ve used Domo’s App Studio to whip up a custom sales app that has the team buzzing with excitement. And guess what? TaylorMade’s not stopping there! By using Domo AI, the sales team is about to unlock instant, smart coaching on how to best serve each customer with just a tap of a button. Come and see how they have traveled the road from idea to execution on such an important project.

Here are the key takeaways:

• Idea to Execution: How to overcome technical challenges, manage team dynamics, and maintain motivation throughout the process.

• Art of the Possible: We found that the best place to start our journey was at the destination rather than the beginning.

• Self-Sustainability: We knew no matter what we delivered, it wouldn’t be a hole-in-one on the first swing, which was why it was important for us to build a solution that we could iterate and improve on our own.

• Dipping our Toe into AI: AI can be daunting, and we wanted any effort in the space to produce an actionable outcome. We’ll talk about how we determined the sweet spot between opportunity and execution with Domo AI.