Marketing Solutions to Empower Consumer Brand CMOs with Analytics & Insights That Drive Results

Marketers are faced with pressure to drive results, justify big budgets and spending, and measure success. Both consumer behavior and the channels to reach them are constantly changing. Customer journeys are increasingly complex and span a growing mix of new channels and evolving traditional channels. The ecosystem and technology is also complex and rapidly changing. And, there is more data than ever before! But that is also the problem. How do marketers translate mountains of data into useful information to address these needs?

In this session, we explore these challenges, ways to solve them, and how Domo plays a key role to make it happen.