Interview: L’Oreal

Vincent Stuhlen, Global Chief Data & Performance Officer at L’Oreal, discusses how marketers at L’Oreal are able to drill down into the why behind the data using the Domo platform. He explains how, with Domo, L’Oreal is moving from prescriptive to predictive marketing across their 36 brands in 150 different countries. The forecasting element is key. Domo’s platform gives L’Oreal that ability, leading them to answers much faster than their previous complex collection of data lakes.