How Disney is Driving Revenue Using Domo

Disney, as well as other publishers and media companies, is optimizing revenue by automatically combining data from every ad server and sell side platform they are using—and they’re keeping it up to date with no manual intervention. In this session, you will learn how they:

• Track any metric from any programmatic system, including total revenue, impressions, and true effective CPMs
• Locate discrepancies across ad servers and sell side platforms so you can optimize revenue opportunities in real time, from any device
• Instantly filter revenue performance by key optimization factors such as date range, device, platform, geo, ad type, site, SSP, and more