This presentation will cover how an NBA basketball team, the Utah Jazz, built a custom application in Domo to visualize their stadium and drive revenue. Topics cover the initial request for the app to a high-level view of its development and insights discovered from use of the app. They also discuss how the app has allowed non-analysts to do data exploration and drive up ticket sales for the Utah Jazz. This session is relevant to any customer that is attempting to optimize sales in any physical space, retail or otherwise.