The National Geographic Society is one of the largest nonprofit scientific and educational institutions in the world. Its interests include geography, archaeology and natural science, and the promotion of environmental and historical conservation.
Industry
Media
Departments using Domo
Marketing
The challenge. Limited Visibility | Disparate Data Sources
"Anyone can pull data, but actually analyzing it and getting a key takeaway was challenging. We needed a way to visualize the data and tell a story that provided actionable insights."
The results.
"Domo provides great value as an optimization tool for our real-time campaigns and outbound marketing. It allows us to integrate multiple sources of data, so that we can find out what our ROI is in real time and make decisions to optimize the media bias."
"Domo has allowed us to unleash more data transparency across the organization through its ability to visually communicate complex data in easy to understand graphics. We now have the ability to distribute these KPIs across multiple platforms."
"Across the board, Domo saves me an average of two or three hours a day. For instance, our team puts together a monthly digital report focusing on traffic and engagement on our site. Normally, something like that would take me few hours. With Domo it takes a few minutes."
"My favorite use of Domo is the app. Within the app, what I find is the core differentiator - the ability for teams to communicate in real-time on the data."
"We’re basically running all the analytics for our digital membership program in Domo. We can easily look at things like acquisitions to goal, or how specific segments perform in conversion rates. Everybody on the acquisitions campaign team is able to see where we are in terms of registration, the cost per acquisition, CPA by campaign, CPA per creative, etc. Just being able to visualize the data and see a trend line or a difference between two segments helps a lot."