Domo.AI Agents in Action: Retail, HR, and Customer Support Use Cases
By Joseph Rendeiro, Content Writer
4 min. readFriday, March 28, 2025

Quick note: This blog is about the AI agents you can build in Domo. What’s excellent? You can start building your first one with Agent Catalyst today.
We are in the midst of an AI boom. Every day, new companies are popping up, each promising that their shiny new AI model will “empower your organization to make decisions 10 times faster” or “streamline your operations and production by automating” all those pesky little tasks that nobody wants to spend the time or money doing.
The good news? Some of these companies are telling the truth. AI can absolutely be transformative for your business if you find the right tools for the right tasks. But with so many companies making big promises, finding the perfect AI tool can be a bit of a minefield. In this AI boom, how do you make sure that your tech decisions deliver on the promise and don’t end up becoming a bust?
The proof is in the product
If you don’t quite understand the intricacies of how specific AI models are built or how to use them in your work, you’re in good company. It’s complicated and it’s technical, but we certainly have experts who can walk you through those details. They can help familiarize you with the language and terminology, so you can eventually speak with confidence on the topic.
That said, you don’t need to know every technical term to start imagining how AI can simplify your work life. Understanding what Domo can do for you may just be a matter of seeing our AI agents at work.
(And while we said you don’t need to know all the technical terms, let’s at least define an important one: AI agents are AI-powered software programs that can perform tasks, answer questions, and automate processes for users. They make AI practical by actually achieving those big promises that companies make.)
Watch and learn better ways to work
Rather than tell you all about what our AI agents can do, we think it’s more effective to show you. Let’s take a look at some of the ways AI might be able to support different segments of your business.
Retail: Support your sales associates and create even better customer experiences
Brick-and-mortars aren’t just competing against each other anymore. Online shopping is cutting into in-person sales, partly because what buyers need is just a click away. Level the playing field by equipping your sales agents with the instantaneous knowledge they need to answer customers’ questions quickly and effectively.
Customer experience: Personalize interactions based on client preferences
Winning customers back to your stores might also mean tailoring real-world customer experiences that you can’t always replicate in a digital world. Learn how to identify the quirks and qualms of your customers so you can create that personalized shopping experience that they’ll remember.
Customer support: Swiftly resolve issues to keep customers happy
Of course, no matter how hard you try to perfect the retail experience, there will always be bumps along the way. When your customers have complaints, it’s important to acknowledge their concerns quickly, route them to the appropriate team members, and sign off on solutions.
Competitor intelligence: Identify opportunities in the market to outearn your rivals
Winning customers also requires understanding the evolving markets and spotting trends you can take advantage of before your competitors can pounce. With better data that lets you understand the dynamics of your sector, you can master chess, while they’re still learning checkers.
Human resources: Keep your workforce connected, healthy, and happy
Your workers are the backbone of your business. While the customer may always be right, it’s also important to prioritize your employees’ needs to ensure that they can deliver white glove service. Help them understand how to make the most of their benefits so you can prevent a burned-out workforce.
Data extraction: Easily collect the data that matters most to your work
Whether you want to better understand your customers’ pain points or identify what kinds of promotions you should run, collecting data is essential. However, you also need to be able to sift through it and find what’s actually valuable. Explore how to pinpoint the information you need to drive your business forward.
Discover new ways AI agents can work for you
Even if the six use cases above don’t directly translate to your organization, there is still immense possibility within Domo to create value for your company. Understanding how to extract that value may require working through those possibilities with someone who has the necessary expertise.
We’re here to help—and why not begin now? You can start building your first agent with Agent Catalyst today.
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Joseph Rendeiro is a freelance writer with an extensive background covering topics related to business administration, entrepreneurship, team work, and psychology. He has spent the past 8 years creating content highlighting faculty fieldwork and research at accredited higher education institutions.