Business Intelligence 101
By Josh James, Founder & CEO
Friday, June 1, 2012
I’ve never been a fan of buzzwords or language that isn’t clear, intuitive or easily understood. It seems like every industry has its own vocabulary. Fine for the insiders, but it’s limiting when trying to communicate with a broader group.
Business intelligence is no different. As BI starts to spill out of the realm of IT and data professionals, our team thought it might be useful to provide business users with this BI 101 cheat sheet. The following infographic provides a snapshot of where BI is today and some of the common terminology associated with data-driven businesses.
While it’s no secret that BI can provide a leg up on productivity and results, the lingo of BI shouldn’t get in the way.
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Josh James is at the forefront of innovation as a recognized pioneer in analytics, cloud and SaaS technology. His entrepreneurial drive defines his leadership at Domo, where he’s championing a future in which businesses capitalize on the full potential of data by making it accessible and actionable for everyone. Prior to Domo, Josh was CEO of Omniture, a SaaS-based web analytics company that he co-founded in 1996, took public in 2006 and sold to Adobe in 2009 for $1.8B. As a co-founder of ParityPledge, Josh is committed to growing stronger organizations through investments that will increase diversity. He also has a long history of leading Utah’s sizable tech and startup community as the founder of Silicon Slopes.