Domo Blog

Your go-to blog for BI & analytics trends, tips, and expert takes on topics you care about.

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Understanding Domo ROI: How Data Products Pay Off 

Research suggests that Domo improves your bottom line—let’s dig into the data on Domo ROI.

By Joseph Rendeiro, Content Writer

Friday, May 2, 2025

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How 5 Teams Scored Big Wins with a Fraction of Domo

Big wins sometimes come from relatively simple use cases. These teams found their footing by focusing on one big problem and one creative solution.

By Mary Scott Van Arsdale, Senior Content Manager

Friday, May 2, 2025

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10 Quick Wins with Data You Can Tackle Today

We’re sharing simple, 10-minute tasks to clean data, save time, and prep for AI—no overhaul required.

By Mary Scott Van Arsdale, Senior Content Manager

Friday, May 2, 2025

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What the Domo Total Cost of Ownership (TCO) Means for Your Data Stack

Stacking too many tech tools can drive up costs. That’s why investing in a platform like Domo can lower your total cost of ownership while giving you the full power of modern BI, AI, and automation.

By Joseph Rendeiro, Content Writer

Friday, May 2, 2025

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AI Workflows Our Data Team Built—And Yours Can, Too

You don’t need a team of PhDs or a greenfield tech stack to get these everyday wins with AI.

By Mary Scott Van Arsdale, Senior Content Manager

Tuesday, April 22, 2025

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Understanding Marketing Attribution: A Step-by-Step Guide

With marketing attribution models, you can dole out credit where credit is due, generating marketing insights that ensure you’re investing in the tactics that work.

By Michael Christensen, Director of Analytics

Thursday, April 17, 2025

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What’s Behind Master Data Management and Why Does It Matter?

Explore the fundamentals of master data management (MDM) and its vital role in strengthening business intelligence and ensuring robust data governance.

By Haziqa Sajid, Data Scientist and Content Writer

Thursday, April 10, 2025

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A Complete Guide to Retrieval-Augmented Generation 

Discover how retrieval-augmented generation (RAG) enhances AI accuracy and reliability, overcoming the limitations of LLMs.

By Haziqa Sajid, Data Scientist and Content Writer

Thursday, April 3, 2025

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Domo.AI Agents in Action: Retail, HR, and Customer Support Use Cases

In this AI boom, how do you make sure that your tech decisions don’t end up becoming a bust? We think it’s better to show you how our agents work.

By Joseph Rendeiro, Content Writer

Friday, March 28, 2025

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Product Innovations Announced at Domopalooza 2025

At Domopalooza 2025 and in our March 2025 release, we unveiled some pretty incredible updates, all built to simplify your processes, spark new ideas, and help you make a bigger impact with your data.

By Mary Scott Van Arsdale, Senior Content Manager

Thursday, March 20, 2025

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Hoops, KenPom, Data, and Madness: The Ultimate NCAA Dashboard

Make your NCAA bracket data-driven with Jonathan Pilafas’ dashboard, which puts every detail of the tournament is at your fingertips.

By Jace McLean, Senior Director, Strategic Architecture

Friday, March 14, 2025

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Track Snowfall in Utah and Across the West with Domo’s Snowpack Dashboard

2025 hasn’t been a great snow year, but it’s also not the worst. There are still plenty of reasons to hit the slopes, especially in Domo’s home state of Utah.

By McWayne Mumford, Dir, Engineering

Monday, March 10, 2025

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The Hidden Challenges of Growing Your Analytics Stack

Many enterprises struggle with data systems that weren’t designed for large-scale operations. With Domo, you can actually power strategic decisions at scale.

By Mary Scott Van Arsdale, Senior Content Manager

Monday, March 10, 2025

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How Much Are Your BI Tools Really Costing You?

The true cost of BI is often obscured by hidden fees, inefficiencies, and underutilized software. The real question is: How much could you save by consolidating your analytics?

By Mary Scott Van Arsdale, Senior Content Manager

Friday, March 7, 2025

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Industry Mavens Hitting the Mainstage at Domopalooza 2025

At Domopalooza, you’ll get the chance to hear from leaders who’ve simplified, automated, and scaled their work with Domo—and aren’t afraid to teach you how they did it.

By Joseph Rendeiro, Content Writer

Thursday, March 6, 2025

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Domo and Koantek: A Partnership that Puts AI-Driven Insights to Work

Something big is happening in enterprise data. Domo and Koantek have teamed up to help businesses turn complex data into clear, actionable insights—faster than ever.

By Mary Scott Van Arsdale, Senior Content Manager

Wednesday, March 5, 2025

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The Breakout Breakdown: Plan Which Sessions to Attend at Domopalooza 2025

At Domopalooza 2025, you can attend breakout sessions focused on AI, apps, data integration, automation, and more—all led by members of our brilliant community.

By Joseph Rendeiro, Content Writer

Wednesday, February 26, 2025

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Agentic AI Explained: Definition, Benefits, and Use Cases

Learn how agentic AI transforms business operations across industries, streamlining workflows and enhancing efficiency.

By Haziqa Sajid, Data Scientist and Content Writer

Wednesday, February 26, 2025

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Unlock Remarkable ROI (Think: $6.93 for Every $1 Spent) with Domo 

Companies using Domo saw a financial return of $6.93 for every dollar spent. Explore the latest ROI report from Nucleus Research.

By Mary Scott Van Arsdale, Senior Content Manager

Wednesday, February 19, 2025

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Understanding AI Agents: A Beginner’s Guide

Explore the different types of AI agents: their benefits, challenges, implementation, and future.

By Haziqa Sajid, Data Scientist and Content Writer

Monday, February 10, 2025