Tracking for Success: Developing Data Driven Marketing Campaigns with the Digital 360 App

Presented by UPMC, a $19 billion integrated global nonprofit health enterprise with over 85,000 employees, this session covers how the Domo Digital 360 marketing app can be used as an analytical engine to drive personalized, multichannel marketing plans. Attendees will learn the tools and processes Domo employed to develop and run recent marketing campaigns and how to use the Digital 360 app. The session includes information on developing data-driven targeting, creating and tracking campaign KPIs in real time across multiple data sources, and using that information along with spend data to create cards to help decision makers understand the rollouts of their campaign and to optimize their spend against their success metrics across multiple dimensions.