If you’ve watched the Winter Olympics even once, you know that many of the events can be decided by fractions of a point, of a second, or of an inch.

There’s so little room for error. The smallest gain between moguls or the slightest miscalculation on a boardercross jump can mean the difference between “the thrill of victory and the agony of defeat,” as legendary sportscaster Jim McKay famously said.

U.S. Ski & Snowboard athletes understand that reality as well as anyone. And so does the organization itself. That’s why the organization places a mountain of value on every possible piece of the medal-chasing equation, from training and injury prevention and recovery to race preparation, equipment, and technology.

That fact was further solidified last week when the organization announced it had teamed with Domo to prepare for the 2022 Winter Olympics in Beijing.

The reason for choosing Domo, according to U.S. Ski & Snowboard Chief Technology Officer Mark Schneider, “is to identify our business’ strengths and weaknesses through our data and implement targeted solutions.”

Domo couldn’t be more thrilled to help U.S. Ski & Snowboard realize its full potential. As everyone knows, we are in the business of data. But more than that, we’re in the business of helping organizations of all shapes and sizes leverage the data and intelligence they have to optimize their performance, gain a competitive advantage, and make the most of the opportunities and endeavors they are seeking.

Sounds like the perfect partnership, right? But wait, there’s more. 

The union also brings together two Utah-based organizations. There’s something to be said for that. Being able to work with businesses in our own backyard has always been important to us. There’s a level of accountability to it that motivates us and gives us a type of energy that’s hard to describe.

American ski and snowboard athletes can relate to that feeling, I’m sure. The pressure they face, however, is of a much different magnitude. That’s why preparation is so critical. To be at their best when everything is on the line takes an enormous amount of belief and body control that can only be obtained through years of practice and previous success.

Indeed, the new world of competitive sport goes beyond natural talent. Athletes that prepare well, leverage modern training techniques, pay attention to health and wellness, and, yes, put data to work for them are the ones that consistently stand on the podium. 

U.S. Ski & Snowboard recognizes all of that, just as it recognizes what being on the podium in Beijing would mean to so many of its athletes.

“Our organization is dedicated to the dreams of American ski and snowboard athletes in pursuit of excellence,” Mark said. “By using the Domo platform, we mirror that excellence in our business practices by making informed decisions based on what the data tells us.”

Sounds like a winning strategy to me. To learn how your organization can move with the kind of speed and agility U.S. Ski & Snowboard is on track to experience, click here.